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Privacy Policy

Data manager
This website is owned by:
Rethinking Entrepreneurship Project
Porcelænshaven 18B

DK-2000 Frederiksberg

Why do we process personal data?
When you visit, we use your personal data for the following purposes:
1.    The website is shown correctly
2.    Optimisation and improvement of the website based on user behavior
3.    If you have given consent to receiving newsletters or other information you will receive the newsletters and the information you have consented to.

Personal data categories

Personal data (sometimes referred to as PII — personally identifiable information) is information that to some extent can be attributed to you. When you visit our website or contact us via email, or other forms, we collect and process a range of data. This is, e.g., completing a web form, or otherwise using our online services. Personal data submitted by you via our website may be your name, phone number, subject area, email, or IP address. If it is mandatory to provide data in order to proceed, this will be marked with an *. We only request information relevant to your inquiry.

The basis for processing personal data collected at is your consent. You are entitled to withdraw your consent at any time. 

Use of personal data

Rethinking Entrepreneurship uses the personal data collected for the following purposes:

  • Inquiry support

  • Administrative purposes, including login to the member portal

  • Targeted communication, e.g., through newsletters, invitations to seminars/events, and digital advertising on social media (primarily, but not limited to X and LinkedIn)

  • Personal contact

  • Marketing in general

Legal basis for processing personal data

We always guard your data and process the data we receive depending on the context of the data and its nature in accordance with Article 6(1) (a), (b), and (f) of the General Data Protection Regulation. The processing of personal data may be based on:

  • consent to use your data for the purposes of information and marketing of Danish Standards’ services, e.g. in connection with consent given for registration for webinars and other events;

  • data given in connection with questions regarding e.g. our customer service;

  • purchase of our services, e.g. presentations, readings, handbooks

Storing personal data
Information collected on the basis of your consent will be stored until withdrawn. Collected information solely related to the presentation of will be deleted when you leave the website. You are entitled to be informed of the personal data we have registered about you, and you may at any time have the stored personal data rectified or may object to its use. Where the processing of your personal data is based on your consent, you have the right to change or revoke your consent at any time. Moreover, any personal data registered about you that we are not required by law to retain may be deleted on your request. If you have any questions about the processing of your personal data or your rights pursuant to the General Data Processing Regulation, please write to us at


A cookie is a small text file that is stored on your computer or other devices so it can be recognized. No personal data are stored in our cookies, and they cannot contain viruses. When you visit our website, we collect information about you that is used to personalize our website and improve the user experience and our content. The information is gathered by cookies. At, cookies are placed to detect errors and inconveniences on the site. In addition, cookies are placed by third-party services such as Google for statistics and web analysis. 

What are cookies used for on

  1. Technical functionality to help us remember your preferences, e.g. whether you have accepted cookies or not.

  2. Traffic monitoring and statistics, which we primarily use for improving website content and navigation. We use our own cookies and Google Analytics. We only register anonymous information, and we are not interested in how you use our website specifically. We are solely interested in overall behavioral patterns, such as how many people visit a specific page in a specific period. where traffic comes from, what type of unit is used, etc.

  3. Behavioural-based and individually targeted advertising on other websites.

  4. We also use third-party services, such as Google Analytics. Third parties may receive information such as which browser you use, IP address, and the pages you visit on Are you logged into Google, while you visit, these data can be linked to your profile on this service.  This is outside of our control and is thus a matter between you and a third party.

Why is Rethinking Entrepreneurship providing information on this?
Cookies are used to collect information on Internet user behavior. Although this is most often done to give the user a better experience or out of technical necessity to use a solution, the user should be informed that the cookie is set and have the opportunity to avoid it happening again. All Danish websites are obligated to inform users which cookies are set on the end user's computer equipment. This information must be pursuant to the "Danish executive order on demands for information and consent in storing or access to information in computer equipment", which is part of an EU directive on the protection of privacy in electronic communications.

The executive order can be found at

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