İrem is a non-conformist creative and multimedia professional with experience across the automotive, airline, and educational industries. She co-founded Atelier Black Forest, a family business that blends tradition with innovation through product development and digitalization, including building a direct-to-consumer brand.

İrem also leads the creative direction at Rethinking Entrepreneurship, where she manages brand visual identity, web design, and transforms complex research into engaging visuals. Her work supports the mission of redefining entrepreneurship as a driver of societal change.