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Rethinking Entrepreneurship: Charting a Bold New Course in the World of Business

Updated: Feb 13

Welcome to a transformative voyage into the realm of entrepreneurship, a journey that challenges conventions, redefines narratives, and explores uncharted territories. At Rethinking Entrepreneurship, we're not content with merely studying entrepreneurship; we're on a mission to reimagine it.


Entrepreneurship Beyond the Ordinary

Entrepreneurship, often synonymous with startups, venture capital, and innovation, has evolved into a dynamic and multifaceted concept that permeates all aspects of our lives. From the gig economy redefining labor to tech disruptors changing the face of industries, entrepreneurship shapes the way we work, live, and think.


Rethinking Entrepreneurship: The Genesis

Our ambitious project, funded by the Carlsberg Foundation and led by Professor Christina Lubinski, aims to unravel the intricate web of entrepreneurship. It's not just about profit and business models; it's about understanding how entrepreneurship, as a social discourse, influences society, careers, and grand societal challenges.


The Three Pillars of Our Vision
  1. Tracing Historical Evolution: We delve into the past to uncover how concepts like 'venturing' and '(ad)venture capital' have evolved, shaping societal narratives over time.

  2. Exploring Present Dynamics: We investigate the role of entrepreneurialism in contemporary society, particularly focusing on founder-investor negotiations and how present dynamics are influenced by entrepreneurialism.

  3. Advancing Entrepreneurial Futures: We drive societal change by using critical reflections on entrepreneurialism to shape policies and education initiatives, ultimately responding effectively to specific societal challenges.


A Future Shaped by Entrepreneurship

As we embark on this journey, we invite you to join us in rethinking entrepreneurship. This is not just an academic pursuit; it's a collective effort to understand and shape a future where entrepreneurship goes beyond the marketplace. We'll explore the changing landscape of labor, the influence of entrepreneurship on society, and the power of innovative thinking.


Stay Tuned

Our website will be your hub for insightful articles, updates on our research, and introductions to the brilliant PhD scholars who are an integral part of this project. We're not just rethinking entrepreneurship; we're reimagining it for a world that's constantly evolving.


Together, we'll uncover new perspectives, challenge traditional notions, and navigate the uncharted waters of entrepreneurship. Join us in this exciting endeavor as we rewrite the rules and embark on a thrilling exploration of entrepreneurship in all its forms. Welcome to the future of entrepreneurship, where possibilities are boundless, and innovation knows no bounds.






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